in-cosmetics’ Marketing Trend Theater was launched at the beginning of the new millennium and remains the most popular theater show of its 20 years. Across 22 different sessions, attendees can gather market intelligence that includes the latest industry trends, facts, figures, market analysis and research data that defines the beauty industry today and tomorrow.
Euromonitor Beauty and Fashion Senior Analyst Gabriella Beckwith will launch the program on the first day and will provide an in-depth look at the country brand beauty campaign with the theme of “From A Beauty to K Beauty”. The world’s beautiful hotspots.
Also taking into account the impact in the region, Alice Li, Senior Research Analyst, Beauty and Personal Care at Mintel, will show how C-Beauty is a market to watch and be inspired by. Alice will take attendees on an innovation journey – including product highlights in core categories and key consumer discoveries – to help them understand how China is shaping the beauty world and how to make their mark in this complex and rewarding market brand.
Co-founders of BYBI Beauty, Elsie Rutterford and Dominika Minarovic will come together to discuss how to develop an effective omni-channel distribution strategy as a new beauty brand. BYBI will use their experience as an independent brand on social media and will discuss how they build distribution platforms through the likes of Boots and Sephora globally and how to avoid competing with each other through multi-channel strategies.
To further discuss independent brands, Marketing Trends Theater will host a dedicated roundtable on the topic, with guests including Lorraine Dallmeier, CEO of Formula Botanica; Quentin Higham, Managing Director of Byron Body Care; Laura Rudoe, Director of Good Ventures; and Kate, Founder of Harborist Porter.
Yamina Tsalamlal, Associate Analyst at GlobalData, will speak on how consumer identities shape trends and emerging ingredients in skin care innovation and how brands can learn which ingredients tell the stories consumers want to hear.
