Successful personal care products require fine-tuning of various qualities to make an impact in a highly competitive market. One of the most important of these qualities is the texture of the product.
Whether you’re looking for a light and fresh texture or you’re going for a heavier, more luxurious feel, aligning the texture of your product with the fragrance and overall marketing message is crucial to successfully delivering on the underlying proposition.
Ingredient suppliers have a vast array of ingredients that can alter the texture of a recipe to provide a velvety, silky, cool, dry feel. Here are some of the ingredients on the market chosen to achieve these qualities.
