in-cosmetics’ Marketing Trend Theater was launched at the beginning of the new millennium and remains the most popular theater show of its 20 years. A…
During the three-day event, R&D professionals can choose from more than 80 technical workshops, all designed to inspire new product formulations. …
This feature focuses on surfactants and emulsifiers that are particularly relevant for bathroom personal care. A popular theme at SCS Formulate 2016, …
Consumers in the region are looking for natural and food-based staples like apple cider vinegar and onions, which means food is familiar, natural and …
The product is described as an all-in-one product that strengthens strands, rehydrates brittle hair, smooths and detangles, reduces frizz, prevents sp…
Mintel trend “Intense Feelings” describes how intense physical and sensory experiences give lives, brands and products deeper meaning. Cap…
It’s a well-established proposition that a stress-free approach to hair care (especially conditioners and treatments) that emphasizes hydration,…
Trends in the food industry have had a significant impact on trends in the personal care industry, and the hair care industry is no exception, especia…
Compounds with two or more groups that are insoluble in each other are called amphiphilic materials. The presence of these groups makes the surface of…
Adding an amphiphilic material to a clear solvent is fundamentally different than adding a non-amphiphilic material to the same solvent. Use water as …
Because alkyl silicones have a lower surface tension than hydrocarbon-based molecules, coupled with their amphiphilic structure (silicone and alkyl gr…
Silicone compounds, unlike aliphatic compounds, have a unique lower surface tension. The ability to reduce surface tension leads to many interesting p…
