From June 6 to 7, 2017, Hongbaoli and BASF successfully held an exchange meeting with the theme of “Innovation and Win-Win”. BASF Global Senior Vice President Dr. Zheng Daqing, Asia Pacific Senior Vice President Narayan Krishnamohan, and Global Vice President Dr. Hu Bei led a professional team composed of multiple departments including R&D, supply chain, logistics, environmental protection, and human resources to come for exchanges. Rui Jinggong, Chairman of Hongbaoli, and Rui Yimin, General Manager, attended the meeting with their teams. The two parties had in-depth exchanges on how to leverage their respective advantages to strengthen cooperation and opened a new chapter in cooperation.
Create together and create opportunities for cooperation
BASF is one of the world’s largest chemical product bases and was named “The World’s Most Admired Chemical Company” by the American business magazine Fortune. Currently, BASF has a business network all over China and has built multiple large-scale chemical production bases in Chongqing, Shanghai, Nanjing and other places. In 2013, Hongbaoli and BASF, both in the chemical industry, had their first cooperation. At the same time, because they had many commonalities in environmental protection, innovation, etc., the two parties soon had a “chemical reaction”, and the cooperation continued to strengthen. The business volume of both parties It has been rising year by year and the development situation is gratifying. This “Innovation and Win-Win” exchange meeting also received high attention from the top management of both parties.
What are the shortcomings and opportunities of the chemical industry under the current model?
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At the sub-venue exchange meeting, participants from BASF and Hongbaoli brainstormed on the current industry status, and the intense discussions were fully “reacted”. The communication areas of this event not only involve the common industries of both parties, but also include human resources, marketing, social responsibility, etc. Such extensive and in-depth communication proves the “co-creation” between BASF and Hongbaoli confidence.
Win-win situation to win future development
In the current era of economic “competition”, it is no longer possible for any commercial entity to monopolize the global market even in a small area, but it is possible for any commercial entity to use a large number of Low cost and in-depth cooperation with its global partners. As the world’s largest chemical company, BASF has a history of “creating chemistry” for 150 years. Hongbaoli has been deeply involved in the chemical industry and focused on subdivisions for 30 years. The two have a competitive relationship in some fields, and with Hongbaoli International With the further development of the global market, the cooperation between the two parties has become increasingly close, fully reflecting the “competition and cooperation” attitude of both parties and seeking win-win development.
At the exchange meeting, Hongbaoli signed a strategic cooperation agreement with BASF and awarded BASF the “Excellent Supplier” medal. As Vice President Zheng Daqing said at the exchange meeting, he very much agrees with the development concept of Hongbaoli, which is to become stronger, bigger and longer. He also hopes that the cooperation between BASF and Hongbaoli will last for a long time. This exchange opened the door for in-depth cooperation between BASF and Hongbaoli and laid the foundation for continued cooperation between the two parties.
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