“It is difficult to develop a customer, but it is easy to lose a customer.” Recently, the Securities Times and other institutions released the “Survey on the Survival Status of Small and Medium-sized Enterprises under the 2022 Epidemic” This is the voice of countless companies during the epidemic, and the same is true in the chemical industry. Since the epidemic, local epidemic prevention and control situations have been severe in many places in China. Under this situation, it is more difficult for chemical small and medium-sized enterprises to expand customers through offline methods.
On the other hand, for the traditional chemical industry, export sales are blocked, domestic market competition pressure is high, brand recognition is low, and marketing channels are limited Problems such as being too single have not been better solved, causing these companies to struggle.
Under this situation, many chemical companies began to seek changes and turned their attention to intelligence and digitalization.
However, the current situation of Internet promotion in the chemical industry is that, whether it is a large group enterprise or a small and medium-sized chemical enterprise, it is generally still in its infancy. stage. Although some companies have already developed awareness of advertising, they are mainly limited to traditional search advertising, and the effect of such online promotion is not satisfactory.
Faced with the difficulty of acquiring customers offline and the unclear direction of online promotion, what should chemical companies do? It may be a good choice to settle in the “Chemical Sample Mall”.
“Chemical Sample Mall” is an industry-first mini program developed to help customers solve the pain point of finding samples. It is a one-stop sampling platform that changes the traditional sampling model. It only takes 3 steps from demand generation to sample delivery, which greatly improves the efficiency of chemical procurement. At present, there are more than 10,000 kinds of fine chemical samples in the mall, and it has served more than 100,000 customers.
After companies settle in, they can not only gain hundreds of thousands of traffic exposure, but also enjoy our warehouse services, and manufacturers will express samples to our warehouse, managed and shipped by us.
Registration requirements:
1. Manufacturers are required to directly settle in;
2. The settled products can provide relevant inspection certificates and product parameter information;
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3. Sample support and related technical services can be provided for settled products.
Entry method:
WeChat Mini Search for “Chemical Sample Mall” in the program, click the sign-in button on the homepage, and fill in the information to complete the sign-in.
Through the baptism of the epidemic, it is not difficult for us to predict that only “traditional enterprises + the Internet” can survive the fierce competition in the future , digital transformation will become the only way for chemical companies.
