The product is described as an all-in-one product that strengthens strands, rehydrates brittle hair, smooths and detangles, reduces frizz, prevents sp…
Mintel trend “Intense Feelings” describes how intense physical and sensory experiences give lives, brands and products deeper meaning. Cap…
It’s a well-established proposition that a stress-free approach to hair care (especially conditioners and treatments) that emphasizes hydration,…
Trends in the food industry have had a significant impact on trends in the personal care industry, and the hair care industry is no exception, especia…
Compounds with two or more groups that are insoluble in each other are called amphiphilic materials. The presence of these groups makes the surface of…
Adding an amphiphilic material to a clear solvent is fundamentally different than adding a non-amphiphilic material to the same solvent. Use water as …
Because alkyl silicones have a lower surface tension than hydrocarbon-based molecules, coupled with their amphiphilic structure (silicone and alkyl gr…
Silicone compounds, unlike aliphatic compounds, have a unique lower surface tension. The ability to reduce surface tension leads to many interesting p…
A typical plot of the surface tension of a 1% SLS (sodium lauryl sulfate) solution with varying amounts of silicone surfactant added is shown in Figur…
Nearly all U.S. women — 90 percent — who use makeup report using makeup with skin-care benefits, according to new findings from The NPD Group’s 2018 I…
As consumers become more health-conscious, they continue to demand “green” alternatives when it comes to beauty and personal care products…
IOTA has undertaken a series of production expansion activities for UV filters to continue to support global market demand and its global customer gro…
