Shanghai, China, June 20, 2017 – PPG (NYSE: PPG) recently announced that its China automotive OEM color development and design team is a well-known Chinese automotive manufacturer. ——BYD’s two main models, the “Dynasty” concept car and the “Song” 7-seat version, are designed with unique body colors, helping them shine at the 2017 Shanghai International Auto Show.
The unique color uses PPG’s innovative high-saturation ANDARO® pigments to achieve the best visual effects of the exhibited vehicles, full of personality and strong visual appeal. It not only attracts the audience to stop, but also takes into account future mass production.
“We are excited to work with BYD’s design team to develop such brilliant, unique colors for concept cars and new models.” PPG Automotive OEM Coatings Asia Pacific Products Director Mr. Cui Zhiyong said. “In addition to providing customers with high-quality, sustainable products and services, such as low-VOC water-based automotive coatings, we have also been working hard to help customers improve the competitiveness of their brands through color-added value-added solutions and technological innovation.”
Andaro dispersion color paste intermediate uses PPG’s patented nano-coating technology, which can achieve high saturation of color.
The “Dragon Face” front face of the “Dynasty” concept car is full of Chinese characteristics. In order to interpret its power, speed and avant-garde, BYD’s color design team proposed a red with a sense of life. PPG’s color designers were inspired by the “passionate” theme of the “Kulture” series of PPG’s 2020 model colors. They repeatedly demonstrated the matching of dozens of reds with different hues, brightness and saturation, and finally developed a gorgeous The eye-catching “Red Emperor Red” – bright red just caters to BYD’s needs. The addition of red pigment with PPG Andaro’s patented technology to the varnish enables it to achieve a transparent and deep reflective texture, while the superposition of colored coatings increases the saturation of the overall color.
BYD’s other long-awaited “Song” 7-seater model also uses a combination of multi-coatings. The blue pigment of Andaro’s patented technology makes the The appearance is even more outstanding.
PPG’s automotive OEM coatings business currently has color R&D centers in 10 countries. The professional color development team provides unified and integrated color research and development services to global automotive customers. Since 1983, PPG has released an automotive color trend report every year to analyze global design trends and consumer preferences. PPG’s precise grasp of automotive color trends has won recognition and praise from customers around the world, and has also established PPG’s leading position in the field of automotive coatings.
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