Trends in the food industry have had a significant impact on trends in the personal care industry, and the hair care industry is no exception, especially with the huge interest in using highly publicized superfood ingredients. These can be used to improve scalp and hair health and convey a strong sense of well-being.
Additionally, there is a lot of room for brands to introduce more creative concepts with fragrance, color and texture characteristics, and to provide more convenient formats for consumers, who now want their products to take into account their time-pressed, stressful lives. Way. Seasonal formulas once again offer the opportunity to create products that are perfectly suited to the needs of consumers and their hair
